Alchemetrics EQ®
Your Business
Has the Data.
Now You Need to Know What to Do With It.
Decision Intelligence for growth-stage founders making bigger decisions with bigger stakes.
Alchemetrics EQ® helps founder-led businesses connect financial, operational, marketing, and performance data so you can see what's driving the business, what needs attention, and what your numbers support doing next.
Built primarily for growth-stage businesses generating
$500K–$5M+ annually that have outgrown gut-driven decision-making but don't need a full-time finance and data leadership team.
Start with the Cash Runway Calculator™. Five inputs. About 10 minutes. $1.
Alchemetrics EQ®
Your Business
Has the Data.
Now You Need to Know What to Do With It.
Decision Intelligence for growth-stage founders making bigger decisions with bigger stakes.
Alchemetrics EQ® helps founder-led businesses connect financial, operational, marketing, and performance data so you can see what's driving the business, what needs attention, and what your numbers support doing next.
Built primarily for growth-stage businesses generating
$500K–$5M+ annually that have outgrown gut-driven decision-making but don't need a full-time finance and data leadership team.
Start with the Cash Runway Calculator™. Five inputs. About 10 minutes. $1.
Your Business Grew. Your Decision System Didn't.
At first, instinct was enough.
You knew the customers. You knew the offers. You could watch the bank account, check a few reports, and stay close enough to the business to know what was happening.
Then the business got bigger.
Now your financials live in one place. Marketing data lives somewhere else. Sales has its numbers.
Operations has another version of the story.
And the decisions got more expensive.
Can we afford the hire?
Is marketing actually paying for itself?
Why is revenue growing faster than cash?
Which offer is really producing margin?
Are we ready to expand, or should we stabilize first?
At this stage, you don't need more information.
You need the right information connected to the decision in front of you.
That's where Decision Intelligence begins.
What Is Decision Intelligence?
Decision Intelligence is the practice of turning financial, operational, marketing, and performance data into context leaders can actually use to make better business decisions.
Traditional financial reporting tells you what happened.
Business intelligence helps you see what's happening.
Decision Intelligence helps you determine what to do next.
It helps leadership answer:
What does this number actually mean?
What's driving the result?
Which signal deserves our attention?
What can the business afford to do?
Which decision carries the greatest risk?
Where should we invest, cut, stabilize, or grow?
Alchemetrics EQ® brings those questions together through financial analysis, business diagnostics, executive decision systems, and Fractional CDFO™ leadership.
Because the goal isn't more data.
It's better decisions because of the data.
Hi, I'm Kemberli
I Built Alchemetrics EQ® for the Gap Between Having Numbers and Knowing What to Do With Them.
My background sits at the intersection of finance, accounting, business strategy, and the operational realities behind the numbers.
And one problem keeps showing up.
Businesses aren't necessarily missing data.
They have accounting systems. CRMs. Marketing platforms. Spreadsheets. Reports. Dashboards.
What they're missing is connection.
The financial story isn't always connected to the operational story. Marketing performance isn't always connected to profitability. And the founder is still expected to turn all those disconnected signals into one increasingly expensive decision.
That's the gap Alchemetrics EQ® is designed to close.
Through our Diamond Decision Framework™, we connect Finance, Operations, and Marketing around the decisions leadership actually needs to make.
The goal isn't to turn you into a data analyst.
It's to give you a decision system worthy of the CEO you've become.
The Diamond Decision Framework™
Better decisions happen when the whole business tells the same story.
The Diamond Decision Framework™ is Alchemetrics EQ's approach to connecting three critical dimensions of business performance:
FINANCE
What can the business support?
Cash flow, profitability, margins, forecasts, expenses, and financial capacity.
OPERATIONS
Can the business deliver what growth requires?
Capacity, efficiency, processes, utilization, resources, and operational performance.
MARKETING
What's creating profitable demand?
Acquisition performance, conversion, customer economics, campaign effectiveness, and return on investment.
Individually, each tells part of the story.
Together, they create the context leaders need to make better decisions.
Align Operations. Evolve Marketing. Elevate Finance.
Why a CFO or Dashboard Alone May Not Be Enough
Finance tells part of the story. Data tells another.
A Fractional CDFO™ brings the two together.
Alchemetrics EQ® combines financial leadership with data intelligence so you aren't left
translating disconnected reports into strategy alone.
The result isn't simply better reporting.
It's a clearer understanding of what's happening, why it matters, and what the business should do about it.
POWERED BY DATA. BUILT FOR GROWTH. DESIGNED FOR LEADERS.
Your Next Decision Needs More
Than Good Advice.
It Needs Evidence.
Let’s be honest:
> You’ve sat through the workshops.
> You’ve joined the masterminds.
> You’ve listened to the business coaches who meant well but didn’t really understand your numbers.
And maybe, for a while, it worked.
You launched. You sold. You grew.
But now? You’re making bigger decisions - with bigger stakes.
And “just raise your prices,” “hire faster,” or “launch again” doesn’t cut it anymore.
Because when that advice isn’t rooted in your actual financials, it’s just guesswork in a prettier package.
💎 You’re not here to play guessing games with your growth.
💎 You’re ready for real-time visibility, not cookie-cutter checklists.
💎 You want strategy tailored to your business, not someone else’s playbook.
That's where Decision Intelligence changes the quality of the decision.
Because clarity doesn’t come from crowdsourced opinions.
It comes from data that’s designed for you.
Start With the Decision in Front of You
You don't have to begin with an advisory engagement.
Alchemetrics EQ® gives you different levels of Decision Intelligence based on the question your business
needs answered now.
Cash Runway Calculator™
Understand Your Position
See how much runway you have, pressure-test changes in revenue or expenses, and identify whether your next 90 days call for Survival, Stabilization, or Growth.
Business Health Assessment
Diagnose The Business
Go beyond cash runway to identify the financial and operational pressure points, hidden leaks, strengths, and opportunities affecting your company's overall health.
Walk away knowing what deserves attention first.
Executive Decision System™
See The Business
Replace scattered reports and disconnected platforms with a customized executive view of the financial, operational, marketing, and performance metrics driving your business.
See the signals that matter without hunting through multiple systems.
Fractional
CDFO™
Decide + Lead
For founders who need more than visibility.
Fractional CDFO™ support combines financial leadership, performance intelligence, executive reporting, and ongoing strategic interpretation so increasingly consequential decisions have stronger evidence behind them.
From Disconnected Data to Decision Intelligence
Without
Decision Intelligence
Financial reports tell you what already happened.
Important KPIs live across disconnected systems.
Cash decisions rely too heavily on instinct.
Marketing performance and profitability aren't clearly connected.
Bigger decisions require too much manual investigation.
The founder becomes the integration layer.
With
Decision Intelligence
Critical metrics connect into one business story.
Financial and operational performance can be evaluated together.
Decisions can be pressure-tested against real numbers.
Risks and opportunities become easier to identify.
Leadership knows which signals deserve attention.
The CEO spends less time finding answers and more time deciding.
Experience the Alchemetrics EQ® Process
01
Choose Your Service Level
Pick the Alchemetrics EQ™ support tier that fits your goals.
Explore service options, dashboard examples, and real client results to see how we turn data into direction.
02
Book Your Baseline Call
Ready to move from insight to action?
Book your complimentary Baseline Call to confirm fit, lock in timing, and tailor the conversation to your business priorities.
03
Watch Your Business Transform
Gain clarity, strategy, and a next-step roadmap from day one.
With Alchemetrics EQ™ by your side, growth becomes intentional, predictable, and repeatable.
You’ve outgrown the guesswork. Now it’s time to lead with precision.
Let’s turn your scattered reports and spreadsheet stress into a decision system that supports you.
Because growth should feel clear, not chaotic.
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