Alchemetrics EQ®
Your Business
Has the Data.
Now You Need to Know What to Do With It.
Decision Intelligence for growth-stage founders making bigger decisions with bigger stakes.
Alchemetrics EQ® helps founder-led businesses connect financial, operational, marketing, and performance data so you can see what's driving the business, what needs attention, and what your numbers support doing next.
Built primarily for growth-stage businesses generating
$500K–$5M+ annually that have outgrown gut-driven decision-making but don't need a full-time finance and data leadership team.
Start with the Cash Runway Calculator™. Five inputs. About 10 minutes. $1.
Alchemetrics EQ®
Your Business
Has the Data.
Now You Need to Know What to Do With It.
Decision Intelligence for growth-stage founders making bigger decisions with bigger stakes.
Alchemetrics EQ® helps founder-led businesses connect financial, operational, marketing, and performance data so you can see what's driving the business, what needs attention, and what your numbers support doing next.
Built primarily for growth-stage businesses generating
$500K–$5M+ annually that have outgrown gut-driven decision-making but don't need a full-time finance and data leadership team.
Start with the Cash Runway Calculator™. Five inputs. About 10 minutes. $1.
Your Business Grew. Your Decision System Didn't.
At first, instinct was enough.
You knew the customers. You knew the offers. You could watch the bank account, check a few reports, and stay close enough to the business to know what was happening.
Then the business got bigger.
Now your financials live in one place. Marketing data lives somewhere else. Sales has its numbers.
Operations has another version of the story.
And the decisions got more expensive.
Can we afford the hire?
Is marketing actually paying for itself?
Why is revenue growing faster than cash?
Which offer is really producing margin?
Are we ready to expand, or should we stabilize first?
At this stage, you don't need more information.
You need the right information connected to the decision in front of you.
That's where Decision Intelligence begins.
What Is Decision Intelligence?
Decision Intelligence is the practice of turning financial, operational, marketing, and performance data into context leaders can actually use to make better business decisions.
Traditional financial reporting tells you what happened.
Business intelligence helps you see what's happening.
Decision Intelligence helps you determine what to do next.
It helps leadership answer:
What does this number actually mean?
What's driving the result?
Which signal deserves our attention?
What can the business afford to do?
Which decision carries the greatest risk?
Where should we invest, cut, stabilize, or grow?
Alchemetrics EQ® brings those questions together through financial analysis, business diagnostics, executive decision systems, and Fractional CDFO™ leadership.
Because the goal isn't more data.
It's better decisions because of the data.
Hi, I'm Kemberli
I Built Alchemetrics EQ® for the Gap Between Having Numbers and Knowing What to Do With Them.
My background sits at the intersection of finance, accounting, business strategy, and the operational realities behind the numbers.
And one problem keeps showing up.
Businesses aren't necessarily missing data.
They have accounting systems. CRMs. Marketing platforms. Spreadsheets. Reports. Dashboards.
What they're missing is connection.
The financial story isn't always connected to the operational story. Marketing performance isn't always connected to profitability. And the founder is still expected to turn all those disconnected signals into one increasingly expensive decision.
That's the gap Alchemetrics EQ® is designed to close.
Through our Diamond Decision Framework™, we connect Finance, Operations, and Marketing around the decisions leadership actually needs to make.
The goal isn't to turn you into a data analyst.
It's to give you a decision system worthy of the CEO you've become.
The Diamond Decision Framework™
Better decisions happen when the whole business tells the same story.
The Diamond Decision Framework™ is Alchemetrics EQ's approach to connecting three critical dimensions of business performance:
FINANCE
What can the business support?
Cash flow, profitability, margins, forecasts, expenses, and financial capacity.
OPERATIONS
Can the business deliver what growth requires?
Capacity, efficiency, processes, utilization, resources, and operational performance.
MARKETING
What's creating profitable demand?
Acquisition performance, conversion, customer economics, campaign effectiveness, and return on investment.
Individually, each tells part of the story.
Together, they create the context leaders need to make better decisions.
Align Operations. Evolve Marketing. Elevate Finance.
Why a CFO or Dashboard Alone May Not Be Enough
Finance tells part of the story. Data tells another.
A Fractional CDFO™ brings the two together.
Alchemetrics EQ® combines financial leadership with data intelligence so you aren't left
translating disconnected reports into strategy alone.
The result isn't simply better reporting.
It's a clearer understanding of what's happening, why it matters, and what the business should do about it.
POWERED BY DATA. BUILT FOR GROWTH. DESIGNED FOR LEADERS.
Your Next Decision Needs More
Than Good Advice.
It Needs Evidence.
You’ve sat through the workshops.
You’ve joined the masterminds.
You’ve listened to the business coaches who meant well but didn’t really understand your numbers.
And maybe, for a while, it worked.
You launched. You sold. You grew.
But now? You’re making bigger decisions - with bigger stakes.
And “just raise your prices,” “hire faster,” or “launch again” doesn’t cut it anymore.
Because when that advice isn’t rooted in your actual financials, it’s just guesswork in a prettier package.
💎 You’re not here to play guessing games with your growth.
💎 You’re ready for real-time visibility, not cookie-cutter checklists.
💎 You want strategy tailored to your business, not someone else’s playbook.
That's where Decision Intelligence changes the quality of the decision.
Because clarity doesn’t come from crowdsourced opinions.
It comes from data that’s designed for you.
Start With the Decision in Front of You
You don't have to begin with an advisory engagement.
Alchemetrics EQ® gives you different levels of Decision Intelligence based on the question your business
needs answered now.
Cash Runway Calculator™
Business Health Assessment
Executive Decision System™
Fractional CDFO™ Services
Understand Your Position
See how much runway you have, pressure-test changes in revenue or expenses, and identify whether your next 90 days call for Survival, Stabilization, or Growth.
Diagnose The Business
Go beyond cash runway to identify the financial and operational pressure points, hidden leaks, strengths, and opportunities affecting your company's overall health.
Walk away knowing what deserves attention first.
See The Business
Replace scattered reports and disconnected platforms with a customized executive view of the financial, operational, marketing, and performance metrics driving your business.
See the signals that matter without hunting through multiple systems.
Decide + Lead
For founders who need more than visibility.
Fractional CDFO™ support combines financial leadership, performance intelligence, executive reporting, and ongoing strategic interpretation so increasingly consequential decisions have stronger evidence behind them.
From Disconnected Data to Decision Intelligence
Without
Decision Intelligence
Financial reports tell you what already happened.
Important KPIs live across disconnected systems.
Cash decisions rely too heavily on instinct.
Marketing performance and profitability aren't clearly connected.
Bigger decisions require too much manual investigation.
The founder becomes the integration layer.
With
Decision Intelligence
Critical metrics connect into one business story.
Financial and operational performance can be evaluated together.
Decisions can be pressure-tested against real numbers.
Risks and opportunities become easier to identify.
Leadership knows which signals deserve attention.
The CEO spends less time finding answers and more time deciding.
Decision Intelligence Doesn't Start With a Dashboard.
It starts with the decision.
01
DEFINE THE QUESTION
We start with what leadership actually needs to understand or decide.
Cash. Margin. Capacity. Marketing ROI. Growth. Investment. Performance.
02
FIND THE SIGNAL
We identify the financial, operational, marketing, and performance data that actually informs that question.
Not every KPI deserves your attention.
03
CONNECT THE STORY
We bring the relevant signals together so you can see relationships, risks, constraints, and opportunities that disconnected reports can hide.
04
MAKE THE DECISION
The goal is never another report.
It's knowing what the evidence supports doing next.
That's Alchemetrics EQ® Decision Intelligence.
BUILT ON FINANCE. DESIGNED FOR FOUNDERS.
Decision Intelligence Backed by Real Financial Leadership
Alchemetrics EQ® wasn't built from theory. It was built from decades of experience working where financial data, operational performance, and business decisions intersect.
Founder Kemberli Stephenson, MBA, brings 30+ years of finance, accounting, and business experience spanning corporate finance, professional services, consulting, and entrepreneurship.
Her experience includes:
$100M+ Financial Environments
Financial leadership experience supporting organizations and business units operating at significant scale, where accuracy, forecasting, performance visibility, and executive decision-making matter.
Complex Project & Revenue Portfolios
Experience overseeing financial performance across large portfolios of active projects, including revenue recognition, work-in-progress, deferred revenue, invoicing, reconciliations, forecasting, and month-end financial processes.
Cross-Functional Financial Leadership
Years of partnering with project leaders, consultants, operations teams, and other stakeholders to translate financial information into decisions that affect performance.
Government Contracting + Professional Services Experience
Hands-on experience with project accounting, cost structures, timekeeping compliance, multiple contract types, and the financial complexities of service-based organizations.
MBA in Accounting
Advanced business and accounting education combined with decades of practical financial leadership and entrepreneurial experience.
Founder + Operator Perspective
Kemberli doesn't approach business solely from the finance seat. As an entrepreneur herself, she understands the decisions founders face around cash, capacity, marketing, pricing, people, profitability, and growth.
That's the perspective behind Alchemetrics EQ®.
We don't simply report the numbers. We connect financial, operational, and performance intelligence so founders can understand what the business is telling them and make stronger decisions about what comes next.
FREQUENTLY ASKED QUESTIONS
What is Alchemetrics EQ®?
Alchemetrics EQ® is a Decision Intelligence firm serving growth-stage, founder-led businesses typically generating $500K–$5M+ annually. We connect financial, operational, marketing, and performance data so founders can understand what their numbers mean and make better-informed business decisions.
What is Decision Intelligence?
Decision Intelligence turns business data into actionable context for decision-making. Instead of stopping at reports or dashboards, it helps leaders understand what's happening, why it matters, what the business can support, and what action deserves priority.
What is a CDFO™?
A CDFO™, or Chief Data & Finance Officer, combines financial leadership with data intelligence. The role connects financial performance with operational and business data so leadership can make decisions using a more complete picture of the company.
How is a CDFO™ different from a CFO?
A traditional CFO primarily focuses on financial strategy, forecasting, cash management, financial performance, and related financial decisions.
A CDFO™ expands that lens by connecting financial information with operational, marketing, sales, and other performance data when those signals affect executive decisions.
Do I still need a bookkeeper, CPA, or accountant?
Usually, yes.
Bookkeepers, CPAs, and accountants perform essential functions including transaction recording, reconciliations, financial reporting, compliance, and tax work.
Alchemetrics EQ® operates at a different layer. We connect and interpret financial and business information to help leadership understand performance and make strategic decisions.
What size businesses does Alchemetrics EQ® work with?
Our primary clients are growth-stage, founder-led businesses typically generating $500K–$5M+ in annual revenue.
Revenue isn't the only qualification. Alchemetrics EQ® becomes particularly valuable when the business has become complex enough that financial, operational, sales, or marketing information exists across multiple systems and leadership needs a clearer way to connect those signals.
Do I need an Executive Decision System™ if I already have QuickBooks?
QuickBooks and other accounting systems are important sources of financial information, but accounting data represents only part of the business.
An Executive Decision System™ can connect relevant financial information with operational, marketing, sales, and other performance metrics so leadership can evaluate the business from a broader executive perspective.
Where should I start?
Start with the question you need answered.
If cash is the immediate concern, begin with the $1 Cash Runway Calculator™.
If you need to understand the broader financial and operational health of the business, consider the Business Health Assessment.
If visibility across multiple metrics or systems is the problem, explore the Executive Decision System™.
If you already have information but need ongoing financial and strategic interpretation, Fractional CDFO™ support may be the better fit.
Your Next Decision Doesn't Need Another Guess.
Your business is already producing signals.
The question is whether they're connected clearly enough to help you decide. Start small.
See what your current cash position can support and identify what your next 90 days actually demand.
Cash Runway Calculator™
Five inputs. About 10 minutes. $1.
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